An all-day mentorship with George will concentrate on the photographer’s immediate needs, areas of interest, and concerns.  The program will consist of an initial assessment either by telephone or email questionnaire.

The program is a structured initiative designed to help aspiring or seasoned photographers enhance their skills and knowledge under the guidance of an experienced mentor. The program is primarily one-on-one.  However, on occasions, small group mentorships may be appropriate.

Why George?

George Joell has been a Photographer for the past 22 years.  He started his photography business in 2001, while serving in the U.S. Army at Camp Zama Japan, and working for Sony as a sales representative. 

He has earned many awards from local and national organizations.  He has won 1st Place in the Wedding, Men's, Women's, Bridal, and Couple's Category.  George was awarded the Professional Photographers of America (PPA) National Award.  This is the highest award given to a Community Network of PPA Member.  George Joell 3 Photography has won the Business Award for Best Wedding Photography in Fayetteville, NC for 2022 and 2023.  George was awarded the Small Business Award and the Minority Business of the Year Award from the Fayetteville Chamber of Commerce in 2023.

George Graduated from the University of Maryland with a BS Degree in Information Systems Management and Pierce College in Washington State with a Degree in Technology General.  George has earned four photography degrees.  He has earned an Associate of Fellows and Fellowship of Photography Degree from the Professional Photographers of North Carolina (PPNC).  He also earned the Photographic Craftsman Degree and the Master of Photography Degree from the Professional Photographers of America.  George is a PPA Certified Professional Photographer. 

George has served on the Board of Directors of the PPNC in various positions including Secretary, Treasure, President and Chairman of the Board.  He also serves on the Board of Directors of the Professional Photographers of America.

He has been assisting, coaching, and mentoring photographers for the past 7 years.

**Veteran Owned and Operated**

The topics will include but not be limited to the following:

The business of photography

o   Portfolio Review w/Constructive Critiques

o   Branding and Goals (Who are you and where are you going?)

o   Marketing Review and Analysis (SWOT Analysis)

o   The Art of the Sale 

o   Networking and Referrals

o   Customer Acquisition

o   Pricing and Profitability (know your numbers)

o   Vendor selection and relationship

o   Customer Service

Photography Skills Development and Artistic Growth

o   Knowing your camera and Lens.

o   Understanding Exposure (ISO, Shutter Speed, and Aperture)

o   Understanding White Balance (Kelvin) and Corrective Gels

o   Lighting (natural, constant, speedlights, & strobes. Gels)

o   Posing (Individuals, couples, Groups)

o   Color Harmony and clothing

o   Composition and Perspective

o   Creating Impact

Post Processing

o   Understanding Lightroom, Adobe Camera Raw & Adobe Bridge

o   Working with Photoshop

o   Working with Plug-ins

o   Monitor Calibration

o   Workflow

o   Printing and finishes

**Investment:  $1295 (8 hours of mentorship, which includes a lunch and learn)

***Lunch is included